Zaum is a cafe that serves peruvian food and drink.
BRAND IDENTITY
The identity is a visual representation of relationship between the designed environment and how the customer feels.
MARK
![](https://freight.cargo.site/t/original/i/7ec60af2375fbf478e23be0f8bc7c0c73e520faea5354bcaf9afb4c19b9a2ce4/zaumlogo.jpg)
RESEARCH
Zaum draws on ancient Peruvian architecture, particularly their use of stone. This stone is abstracted to be a source of gravity for other elements.
![](https://freight.cargo.site/t/original/i/fe19603503f7d16f06719b61f3e60c35cebe2ffe5aff87a3755002cf57c9097a/IMG_0637-6.jpg)
COLLATERAL
![](https://freight.cargo.site/t/original/i/082271b68e0436788f40436b56e041c506c763e245899572dfe372b91c180bdd/zaummenue.jpg)
![](https://freight.cargo.site/t/original/i/0fd0d49802673c02ed929eaece89d8973486c3d00487093e3e844dcd34ae8368/background.jpg)
![](https://freight.cargo.site/t/original/i/d403ac1d76efa8d0733f22cacdd14d838de4ff0ee93afd0771adec4374449bb5/zaumcard.jpg)