LOCALHOUSE


is a fictional furniture design studio that values handcrafted pieces.



BRAND 
& IDENTITY


LocalHouse’s values mirror the Arts and Crafts Movement’s belief in craftsmanship. Their voice reflects the relationship between the craftsman and their work.

Inspiration includes the Dove Press Bible, woodblock prints, and blackletter type.



WORDMARK
The wordmark subtly nods toward William Morris’ Frankfurt. For example, the terminal on ‘a’.






SECONDARY MARK
The illustration for the secondary mark further draws from woodblock prints. The hand represents the studio’s emphasis on handcrafted furniture.






COLLATERAL





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